Retaining Customers

As we all know the customer is the life of the company. It helps the company grow and it nourish it to success. As we all know nothing is permanent in this world so basically we also knew that not all customers stay in one company. Did you know that 68% leave because they are unhappy with the service they receive while 14% are unhappy with the product or service and 9% decide to use a competitor. The following nine customer retention strategies will give you some inspiration and practical examples to help you improve your customer retention rates. They address the above mentioned problems and provide you with actionable tips you can implement today to maximize your customer retention.


1 Set customer expectations

The first step to building better customer retention is to set client expectations early. The earlier the better. Don’t wait. So you can already estimate the energy and effort that you will exert. You can have the idea on what will your customers will want. It can also help you to become more motivated. It can help you to pursue yourself to be more productive so you can achieve the standards that you had given to yourself.

2. Be the expert

Know every little bit of details about your business. And find a thing that you can specialize, so can be expert. The more expert you are the more customers will be attracted to your product and services. For example if you are an IT Company, you should aspire to be the technology guru. Then your responsibilities will transcend the bare minimum your contract entails. If a customer wants advice on the most suitable mobile phone, you better be ready to assist that customer in choosing a device.

becoming a trustworthy company is very important. You build a trusted image of a company. Your customers will trust you, rely on you to give the best advice, and recognize you as an integral part of their business success.

Give your clients a quick courtesy call – inform them of upcoming changes and provide some insightful recommendations as to their best plan of attack. This proactive, personalized approach will bolster customer loyalty and render other customer retention strategies more effective.

3. Build trust through relationships

As the age old saying goes, you do business with people you trust. Trust is essential in business, and building relationships with clients will garner that trust.

Based on an African Journal of Business Management said that trust is increasing the commitment will grow as well. You can build a trust in a customer if you will be true to them If you are not a faked I'm definitely sure that many customers will acquire to you.

4. Implement anticipatory service

Anticipatory service is a proactive approach to customer service. Instead of waiting for problems to occur, a company that implements anticipatory service can eliminate problems before they happen.

Aspect wrote a white paper, Four Reasons Why Proactive Customer Care Means Customer Loyalty, which explains the science of customer relationships as being simple – the value you get is proportionate to the value you give

5. Make use of automation

Automation tools allow for time-consuming tasks requiring manual intervention to be standardized into repeatable processes. Companies that leverage automation are able to minimize downtime and keep clients’ networks performing at their best.

Companies are typically bound by contracts that guarantee their services and make them accountable to clients. By leveraging automation tools and streamlining repeatable processes, companies can better meet their commitments.

By standardizing your processes and setting expectations for service levels, you can increase customer loyalty, which will lead to improved customer retention rates.

6. Build KPI’s around customer service

A great way to improve customer retention is to improve customer service. As outlined at the beginning of this post, 68% of your customers leave because they are dissatisfied with the service. The team at R&G Technologies faced similar numbers. The team set out to rectify the problems right at the source.

7. Build relationships online
Nowadays many people are very active in the internet especially in the social medias. So why not start building a relationship easier with the use of technology. Connecting with your clients through these mediums makes sense. I recommend you to use twitter, LinkedIn, facebook, and instagram. The majority of your clients will have active profiles on at least one of these Web sites. Use this websites as a medium of your communication with your customers and use it to update them. You can also use them to see their feedbacks. Modernization is a very helpful thing that happened in our society when it comes to business.

8. Go above and beyond

Distance doesn't matter to the companies that wants to build a great image to their customers. Sometimes other companies overlook the small things. Like for example telling to the feedback of their clients. It also affects the number of your customers. So don't ever forget to look for small and big details. Always see beyond expectations.


9. Implement customer feedback surveys

For you to know their comments whether it's a good or a bad feedback. So you can improve the bad services that the customers are experiencing. It also strengthens the bond of the company and their clients. Replying to them means you do care about their comments and opinions. That you do appreciate them telling you the part of your service that needs improvement. It can also motivate you to do your job much well next time.